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Tips for Real Estate Marketing Newsletters


leehonish - What are you doing on your real estate beat? Have you make a note of it? Great! It's work well . idea for your newsletter.

leehonish - An actual estate marketing newsletter is a chance for you to be in regular contact with past and current clients, and introduce you to ultimately future clients. But also for your newsletters to become a valuable marketing tool, they must serve a purpose for your readership. Let's look at some strategies for your newsletter.

Supporting your advertising campaign

honish - Real estate marketing specialists advise that you have a clear technique for your newsletter advertising campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that can impress readers with their physical presence. They may be shared with others, left in waiting rooms, and offered at client meetings. They're also expensive to produce.
Email newsletters are less costly and less formal. Many individuals disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however you should consider what clients will best be served with this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that's engaging to your readership. However, if writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - write about what interests your clients. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - include the latest data on interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that might be of interest to your prospects. Make sure to include a link of the listings back to your site.
Tips - offer outside assistance tips like simple projects that will boost curb appeal, maintain the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action needs to be included to invite readers to contact you for some reason just like a free home value consultation, discuss your newsletter, or to watch a video on your own website.

Effective value

This newsletter originates from you but it isn't about you. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as you were speaking directly to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!