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Tips for Real Estate Marketing Newsletters


leehonish - What is happening on your real estate beat? Did you make a note of it? Great! It's another really good idea for your newsletter.

lee honish - An actual estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce you to ultimately future clients. But for your newsletters to be a valuable marketing tool, they need to serve a purpose for the readership. Let's look at some techniques for your newsletter.

Supporting your advertising campaign

honish - Real estate marketing specialists advise that you have a clear strategy for your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters really are a tangible item that may impress readers with their physical presence. They can be shared with others, left in waiting rooms, and given out at client meetings. They also are expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content which is engaging to your readership. But when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - talk about what interests customers. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - include the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that could be of interest to your prospects. Make sure you include a link of the listings back to your site.
Tips - offer outside assistance tips like simple projects that can boost curb appeal, keep your drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action needs to be included to invite readers to get hold of you for some reason being a free home value consultation, comment on your newsletter, or to watch a video on your own website.

Effective value

This newsletter originates from you but it isn't about yourself. It should be:

Informative, something the future prospect will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!