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Tips for Real Estate Marketing Newsletters


lee honish - What is happening on your real estate beat? Have you make a note of it? Great! It's work well . idea for your newsletter.

lee honish - An actual estate marketing newsletter is a chance for you to be in regular contact with past and current clients, and introduce yourself to future clients. But also for your newsletters to become valuable marketing tool, they need to serve a purpose for the readership. Let's look at some strategies for your newsletter.

Supporting your marketing strategy

leehonish - Real estate marketing specialists suggest that you have a clear strategy for your newsletter marketing strategy before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters are a tangible item that may impress readers with their physical presence. They may be shared with others, left in waiting rooms, and offered at client meetings. They're also expensive to produce.
Email newsletters are less costly and less formal. Many individuals disregard email newsletters which are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this particular format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that's engaging to your readership. However when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - come up with what interests your customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - are the latest data on interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that would be of interest to your prospects. Be sure to include a link from the listings back to your internet site.
Tips - offer outside assistance tips like simple projects that may boost curb appeal, keep the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action needs to be included to invite readers to contact you for some reason being a free home value consultation, touch upon your newsletter, in order to watch a video on your website.

Effective value

This newsletter originates from you but it isn't about you. It should be:

Informative, something your potential customers will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as if you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!