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Tips for Real Estate Marketing Newsletters


leehonish - What's happening on your real estate beat? Did you make a note of it? Great! It's work well . idea for your newsletter.

honish - An actual estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce you to ultimately future clients. But for your newsletters to become valuable marketing tool, they have to serve a purpose to your readership. Let's look at some strategies for your newsletter.

Supporting your advertising campaign

leehonish - Real estate marketing specialists advise that you have a clear technique for your newsletter advertising campaign before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters are a tangible item that can impress readers using their physical presence. They can be shared with others, left in waiting rooms, and offered at client meetings. They're also expensive to produce.
Email newsletters are cheaper and less formal. Many individuals disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that is engaging to your readership. However, if writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - talk about what interests customers. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - are the latest data on interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that would be of interest to your prospects. Be sure to include a link with the listings back to your website.
Tips - offer outside assistance tips like simple projects that can boost curb appeal, keep your drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action ought to be included to invite readers to contact you for some reason like a free home value consultation, discuss your newsletter, or to watch a video on your website.

Effective value

This newsletter is from you but it isn't about you. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as you were speaking straight to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!