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Tips for Real Estate Marketing Newsletters


leehonish - What is happening on your real estate beat? Do you make a note of it? Great! It's another really good idea for your newsletter.

honish - An actual estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce yourself to future clients. But for your newsletters to be a valuable marketing tool, they have to serve a purpose for the readership. Let's look at some strategies for your newsletter.

Supporting your advertising campaign

leehonish - Real estate marketing specialists recommend that you have a clear technique for your newsletter marketing strategy before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters certainly are a tangible item that will impress readers using their physical presence. They may be shared with others, left in waiting rooms, and given out at client meetings. They're also expensive to produce.
Email newsletters are less expensive and less formal. Many people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that is engaging to your readership. However when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - talk about what interests your clients. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - are the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that would be of interest to your prospects. Make sure you include a link with the listings back to your site.
Tips - offer some assistance tips like simple projects that can boost curb appeal, keep the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action needs to be included to invite readers to make contact with you for some reason like a free home value consultation, touch upon your newsletter, or watch a video in your website.

Effective value

This newsletter originates from you but it isn't in regards to you. It should be:

Informative, something the future prospect will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, just like you were speaking straight to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!