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Tips for Real Estate Marketing Newsletters


lee honish - What are you doing on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.

honish - An actual estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. But also for your newsletters to be a valuable marketing tool, they must serve a purpose to your readership. Let's look at some strategies for your newsletter.

Supporting your marketing strategy

honish - Real estate marketing specialists advise that you have a clear technique of your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters are a tangible item that will impress readers with their physical presence. They may be shared with others, left in waiting rooms, and given out at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Many individuals disregard email newsletters that are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however, you should consider what clients will best be served using this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that is engaging to your readership. But when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - write about what interests your customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - include the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that could be of interest to your prospects. Make sure you include a link of the listings back to your website.
Tips - offer some assistance tips like simple projects that can boost curb appeal, maintain the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action needs to be included to invite readers to make contact with you for some reason like a free home value consultation, touch upon your newsletter, or watch a video on your own website.

Effective value

This newsletter comes from you but it isn't about yourself. It should be:

Informative, something your readers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as if you were speaking directly to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!