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Tips for Real Estate Marketing Newsletters


lee honish - What is happening on your real estate beat? Did you make a note of it? Great! It's another really good idea for your newsletter.

lee honish - A real estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce yourself to future clients. But also for your newsletters to become a valuable marketing tool, they have to serve a purpose to your readership. Let's look at some strategies for your newsletter.

Supporting your marketing strategy

honish - Real estate marketing specialists suggest that you have a clear strategy for your newsletter marketing strategy before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters are a tangible item that can impress readers with their physical presence. They may be shared with others, left in waiting rooms, and offered at client meetings. They're also expensive to produce.
Email newsletters are less expensive and less formal. Many people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content which is engaging to your readership. However, if writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - write about what interests your clients. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - range from the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that would be of interest to your prospects. Make sure you include a link of the listings back to your site.
Tips - offer some assistance tips like simple projects that can boost curb appeal, keep the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action should be included to invite readers to contact you for some reason like a free home value consultation, comment on your newsletter, or watch a video on your website.

Effective value

This newsletter comes from you but it isn't about yourself. It should be:

Informative, something your readers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!