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Tips for Real Estate Marketing Newsletters


leehonish - What is happening on your real estate beat? Have you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - An actual estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce yourself to future clients. But also for your newsletters to become a valuable marketing tool, they must serve a purpose for your readership. Let's look at some methods for your newsletter.

Supporting your marketing campaign

honish - Real estate marketing specialists advise that you have a clear strategy for your newsletter marketing strategy before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that can impress readers using their physical presence. They can be shared with others, left in waiting rooms, and provided at client meetings. They're also expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content which is engaging to your readership. However, if writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - write about what interests customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - range from the latest data on interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that would be of interest to your prospects. Make sure to include a link of the listings back to your site.
Tips - offer some help tips like simple projects that can boost curb appeal, maintain the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action ought to be included to invite readers to get hold of you for some reason just like a free home value consultation, touch upon your newsletter, in order to watch a video on your website.

Effective value

This newsletter originates from you but it isn't in regards to you. It should be:

Informative, something your potential customers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, just like you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!