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Tips for Real Estate Marketing Newsletters


lee honish - What is happening on your real estate beat? Did you make a note of it? Great! It's work well . idea for your newsletter.

honish - A real estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce yourself to future clients. But for your newsletters to become a valuable marketing tool, they need to serve a purpose for the readership. Let's look at some strategies for your newsletter.

Supporting your marketing campaign

leehonish - Real estate marketing specialists advise that you have a clear technique for your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters are a tangible item that can impress readers with their physical presence. They could be shared with others, left in waiting rooms, and given out at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however, you should consider what clients will best be served using this format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that's engaging to your readership. However, if writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - write about what interests your customers. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - range from the latest data on interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that might be of interest to your prospects. Make sure you include a link of the listings back to your site.
Tips - offer outside assistance tips like simple projects that may boost curb appeal, keep the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action should be included to invite readers to contact you for some reason being a free home value consultation, touch upon your newsletter, or watch a video on your own website.

Effective value

This newsletter is from you but it isn't in regards to you. It should be:

Informative, something your potential customers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as if you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!