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Tips for Real Estate Marketing Newsletters


leehonish - What is happening on your real estate beat? Did you make a note of it? Great! It's another really good idea for your newsletter.

lee honish - A genuine estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce you to ultimately future clients. But also for your newsletters to be a valuable marketing tool, they need to serve a purpose for your readership. Let's look at some methods for your newsletter.

Supporting your advertising campaign

lee honish - Real estate marketing specialists suggest that you have a clear technique for your newsletter advertising campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that can impress readers making use of their physical presence. They can be shared with others, left in waiting rooms, and offered at client meetings. They are also expensive to produce.
Email newsletters are cheaper and less formal. Many individuals disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this particular format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content which is engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - talk about what interests customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - are the latest data on interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that could be of interest to your prospects. Be sure to include a link with the listings back to your internet site.
Tips - offer outside assistance tips like simple projects that can boost curb appeal, maintain the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action ought to be included to invite readers to contact you for some reason being a free home value consultation, touch upon your newsletter, or watch a video in your website.

Effective value

This newsletter originates from you but it isn't about you. It should be:

Informative, something the future prospect will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as if you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!