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Tips for Real Estate Marketing Newsletters


honish - What's happening on your real estate beat? Do you make a note of it? Great! It's another excellent idea for your newsletter.

lee honish - An actual estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce yourself to future clients. However for your newsletters to become a valuable marketing tool, they have to serve a purpose for the readership. Let's look at some techniques for your newsletter.

Supporting your marketing campaign

honish - Real estate marketing specialists advise that you have a clear technique of your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters certainly are a tangible item that may impress readers using their physical presence. They can be shared with others, left in waiting rooms, and provided at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients but you should consider what clients will best be served with this particular format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that is engaging to your readership. But when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - come up with what interests your customers. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - are the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - add a few listings that might be of interest to your prospects. Make sure to include a link from the listings back to your website.
Tips - offer some assistance tips like simple projects that can boost curb appeal, keep your drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action should be included to invite readers to contact you for some reason like a free home value consultation, discuss your newsletter, or to watch a video on your website.

Effective value

This newsletter comes from you but it isn't in regards to you. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as if you were speaking directly to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!