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Tips for Real Estate Marketing Newsletters


honish - What are you doing on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.

lee honish - A real estate marketing newsletter is a chance for you to be in regular contact with past and current clients, and introduce yourself to future clients. However for your newsletters to become a valuable marketing tool, they have to serve a purpose for your readership. Let's look at some strategies for your newsletter.

Supporting your advertising campaign

lee honish - Real estate marketing specialists recommend that you have a clear technique for your newsletter advertising campaign before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters are a tangible item that can impress readers making use of their physical presence. They could be shared with others, left in waiting rooms, and offered at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Many individuals disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however you should consider what clients will best be served with this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that's engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - write about what interests your clients. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - are the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - include a few listings that would be of interest to your prospects. Make sure you include a link with the listings back to your website.
Tips - offer outside assistance tips like simple projects that will boost curb appeal, maintain the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action needs to be included to invite readers to make contact with you for some reason like a free home value consultation, comment on your newsletter, in order to watch a video on your website.

Effective value

This newsletter is from you but it isn't about you. It should be:

Informative, something your potential customers will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!