Raleigh456Enriqueta731

De BISAWiki

Tips for Real Estate Marketing Newsletters


lee honish - What's happening on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.

lee honish - An actual estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce yourself to future clients. But for your newsletters to be a valuable marketing tool, they must serve a purpose to your readership. Let's look at some techniques for your newsletter.

Supporting your advertising campaign

leehonish - Real estate marketing specialists suggest that you have a clear technique for your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that can impress readers making use of their physical presence. They could be shared with others, left in waiting rooms, and given out at client meetings. They're also expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that is engaging to your readership. However when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - talk about what interests your customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - include the latest data on interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that might be of interest to your prospects. Make sure you include a link from the listings back to your website.
Tips - offer some assistance tips like simple projects that can boost curb appeal, keep the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to get hold of you for some reason just like a free home value consultation, touch upon your newsletter, or to watch a video on your own website.

Effective value

This newsletter comes from you but it isn't about yourself. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, just like you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!