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Tips for Real Estate Marketing Newsletters


honish - What is happening on your real estate beat? Do you make a note of it? Great! It's work well . idea for your newsletter.

leehonish - An actual estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce you to ultimately future clients. But also for your newsletters to become a valuable marketing tool, they need to serve a purpose for your readership. Let's look at some methods for your newsletter.

Supporting your marketing strategy

lee honish - Real estate marketing specialists advise that you have a clear technique of your newsletter marketing strategy before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that can impress readers with their physical presence. They may be shared with others, left in waiting rooms, and provided at client meetings. They also are expensive to produce.
Email newsletters are less costly and less formal. Lots of people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this particular format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that is engaging to your readership. However, if writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - come up with what interests customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - range from the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - include a few listings that could be of interest to your prospects. Make sure you include a link with the listings back to your site.
Tips - offer some assistance tips like simple projects that will boost curb appeal, maintain the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action should be included to invite readers to get hold of you for some reason being a free home value consultation, touch upon your newsletter, or to watch a video on your website.

Effective value

This newsletter is from you but it isn't in regards to you. It should be:

Informative, something the future prospect will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking straight to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!