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Tips for Real Estate Marketing Newsletters


leehonish - What's happening on your real estate beat? Have you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - A real estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. But for your newsletters to become valuable marketing tool, they need to serve a purpose for the readership. Let's look at some techniques for your newsletter.

Supporting your marketing campaign

leehonish - Real estate marketing specialists advise that you have a clear technique of your newsletter advertising campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters certainly are a tangible item that will impress readers using their physical presence. They may be shared with others, left in waiting rooms, and offered at client meetings. They're also expensive to produce.
Email newsletters are cheaper and less formal. Many people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content which is engaging to your readership. But when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - come up with what interests your clients. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - are the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that would be of interest to your prospects. Be sure to include a link from the listings back to your site.
Tips - offer some help tips like simple projects that can boost curb appeal, maintain the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to contact you for some reason just like a free home value consultation, discuss your newsletter, in order to watch a video in your website.

Effective value

This newsletter comes from you but it isn't about yourself. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!