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Tips for Real Estate Marketing Newsletters


lee honish - What are you doing on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.

lee honish - A genuine estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce yourself to future clients. However for your newsletters to become a valuable marketing tool, they must serve a purpose for the readership. Let's look at some methods for your newsletter.

Supporting your marketing campaign

lee honish - Real estate marketing specialists recommend that you have a clear technique for your newsletter marketing strategy before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters are a tangible item that will impress readers making use of their physical presence. They can be shared with others, left in waiting rooms, and offered at client meetings. They're also expensive to produce.
Email newsletters are less expensive and less formal. Many people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however you should consider what clients will best be served with this particular format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that's engaging to your readership. However, if writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - talk about what interests your customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - range from the latest data on interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that might be of interest to your prospects. Be sure to include a link of the listings back to your website.
Tips - offer some help tips like simple projects that will boost curb appeal, keep the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action needs to be included to invite readers to get hold of you for some reason being a free home value consultation, discuss your newsletter, or to watch a video on your own website.

Effective value

This newsletter originates from you but it isn't about yourself. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as you were speaking directly to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!