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Tips for Real Estate Marketing Newsletters


leehonish - What's happening on your real estate beat? Did you make a note of it? Great! It's work well . idea for your newsletter.

leehonish - A real estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce you to ultimately future clients. But also for your newsletters to become valuable marketing tool, they must serve a purpose to your readership. Let's look at some techniques for your newsletter.

Supporting your advertising campaign

lee honish - Real estate marketing specialists suggest that you have a clear strategy for your newsletter marketing campaign before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that will impress readers using their physical presence. They could be shared with others, left in waiting rooms, and offered at client meetings. They are also expensive to produce.
Email newsletters are cheaper and less formal. Many individuals disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content which is engaging to your readership. However when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - come up with what interests your clients. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - are the latest data on interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that could be of interest to your prospects. Make sure to include a link of the listings back to your site.
Tips - offer some assistance tips like simple projects that will boost curb appeal, maintain the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action needs to be included to invite readers to contact you for some reason like a free home value consultation, discuss your newsletter, or watch a video on your website.

Effective value

This newsletter originates from you but it isn't about you. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as if you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!