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Tips for Real Estate Marketing Newsletters


honish - What are you doing on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.

lee honish - An actual estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce yourself to future clients. However for your newsletters to become valuable marketing tool, they have to serve a purpose for your readership. Let's look at some strategies for your newsletter.

Supporting your marketing strategy

lee honish - Real estate marketing specialists recommend that you have a clear technique for your newsletter marketing campaign before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters really are a tangible item that can impress readers making use of their physical presence. They may be shared with others, left in waiting rooms, and provided at client meetings. They're also expensive to produce.
Email newsletters are cheaper and less formal. Many people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content which is engaging to your readership. But when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - come up with what interests your customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - include the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that might be of interest to your prospects. Be sure to include a link of the listings back to your website.
Tips - offer some assistance tips like simple projects that may boost curb appeal, keep your drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action should be included to invite readers to make contact with you for some reason just like a free home value consultation, discuss your newsletter, in order to watch a video on your website.

Effective value

This newsletter comes from you but it isn't about yourself. It should be:

Informative, something the future prospect will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, just like you were speaking directly to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!