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Tips for Real Estate Marketing Newsletters


lee honish - What are you doing on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.

leehonish - A genuine estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce you to ultimately future clients. But also for your newsletters to become valuable marketing tool, they have to serve a purpose for your readership. Let's look at some techniques for your newsletter.

Supporting your marketing campaign

lee honish - Real estate marketing specialists advise that you have a clear technique for your newsletter advertising campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters really are a tangible item that can impress readers making use of their physical presence. They can be shared with others, left in waiting rooms, and offered at client meetings. They're also expensive to produce.
Email newsletters are cheaper and less formal. Lots of people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this particular format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that's engaging to your readership. However, if writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - write about what interests customers. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - are the latest data on interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that might be of interest to your prospects. Make sure to include a link with the listings back to your website.
Tips - offer outside assistance tips like simple projects that will boost curb appeal, maintain the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action ought to be included to invite readers to make contact with you for some reason like a free home value consultation, touch upon your newsletter, or watch a video on your own website.

Effective value

This newsletter is from you but it isn't about you. It should be:

Informative, something your readers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as you were speaking straight to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!