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Tips for Real Estate Marketing Newsletters


lee honish - What is happening on your real estate beat? Do you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - A real estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce you to ultimately future clients. But for your newsletters to become valuable marketing tool, they have to serve a purpose for your readership. Let's look at some techniques for your newsletter.

Supporting your marketing campaign

leehonish - Real estate marketing specialists recommend that you have a clear technique of your newsletter advertising campaign before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters really are a tangible item that may impress readers using their physical presence. They could be shared with others, left in waiting rooms, and provided at client meetings. They are also expensive to produce.
Email newsletters are cheaper and less formal. Many people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this particular format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content which is engaging to your readership. However when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - write about what interests your clients. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - range from the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that would be of interest to your prospects. Make sure you include a link of the listings back to your site.
Tips - offer some assistance tips like simple projects that may boost curb appeal, keep the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to contact you for some reason like a free home value consultation, discuss your newsletter, or to watch a video on your own website.

Effective value

This newsletter originates from you but it isn't about yourself. It should be:

Informative, something your readers will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, just like you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!