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Tips for Real Estate Marketing Newsletters


leehonish - What's happening on your real estate beat? Do you make a note of it? Great! It's work well . idea for your newsletter.

lee honish - A real estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce you to ultimately future clients. But also for your newsletters to become a valuable marketing tool, they have to serve a purpose for the readership. Let's look at some methods for your newsletter.

Supporting your marketing strategy

lee honish - Real estate marketing specialists advise that you have a clear technique of your newsletter marketing strategy before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters really are a tangible item that may impress readers making use of their physical presence. They could be shared with others, left in waiting rooms, and given out at client meetings. They are also expensive to produce.
Email newsletters are less costly and less formal. Many individuals disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content which is engaging to your readership. However, if writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - talk about what interests your customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - range from the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that might be of interest to your prospects. Make sure you include a link of the listings back to your site.
Tips - offer outside assistance tips like simple projects that can boost curb appeal, keep your drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action should be included to invite readers to get hold of you for some reason just like a free home value consultation, comment on your newsletter, in order to watch a video on your own website.

Effective value

This newsletter is from you but it isn't in regards to you. It should be:

Informative, something the future prospect will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, just like you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!