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Tips for Real Estate Marketing Newsletters


lee honish - What is happening on your real estate beat? Have you make a note of it? Great! It's work well . idea for your newsletter.

lee honish - A genuine estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce you to ultimately future clients. But also for your newsletters to be a valuable marketing tool, they need to serve a purpose for the readership. Let's look at some strategies for your newsletter.

Supporting your advertising campaign

leehonish - Real estate marketing specialists suggest that you have a clear technique of your newsletter marketing campaign before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that can impress readers using their physical presence. They can be shared with others, left in waiting rooms, and provided at client meetings. They are also expensive to produce.
Email newsletters are cheaper and less formal. Many individuals disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however you should consider what clients will best be served with this particular format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content which is engaging to your readership. But when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - come up with what interests customers. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - include the latest data on interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that would be of interest to your prospects. Make sure you include a link of the listings back to your website.
Tips - offer outside assistance tips like simple projects that may boost curb appeal, keep the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action ought to be included to invite readers to get hold of you for some reason just like a free home value consultation, discuss your newsletter, or to watch a video on your own website.

Effective value

This newsletter originates from you but it isn't about you. It should be:

Informative, something your potential customers will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!