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Tips for Real Estate Marketing Newsletters


leehonish - What's happening on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.

lee honish - An actual estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce you to ultimately future clients. But also for your newsletters to be a valuable marketing tool, they have to serve a purpose to your readership. Let's look at some methods for your newsletter.

Supporting your advertising campaign

lee honish - Real estate marketing specialists suggest that you have a clear technique for your newsletter marketing strategy before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters certainly are a tangible item that can impress readers using their physical presence. They may be shared with others, left in waiting rooms, and given out at client meetings. They're also expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however, you should consider what clients will best be served using this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that's engaging to your readership. However, if writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - come up with what interests your customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - are the latest data on interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that might be of interest to your prospects. Make sure you include a link from the listings back to your internet site.
Tips - offer some assistance tips like simple projects that can boost curb appeal, keep the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action should be included to invite readers to make contact with you for some reason being a free home value consultation, touch upon your newsletter, in order to watch a video in your website.

Effective value

This newsletter comes from you but it isn't in regards to you. It should be:

Informative, something the future prospect will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!