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Tips for Real Estate Marketing Newsletters


lee honish - What is happening on your real estate beat? Did you make a note of it? Great! It's work well . idea for your newsletter.

leehonish - A genuine estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce yourself to future clients. However for your newsletters to become valuable marketing tool, they need to serve a purpose for your readership. Let's look at some strategies for your newsletter.

Supporting your marketing campaign

leehonish - Real estate marketing specialists suggest that you have a clear strategy for your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that may impress readers using their physical presence. They may be shared with others, left in waiting rooms, and provided at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that is engaging to your readership. However, if writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - talk about what interests your clients. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - include the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that could be of interest to your prospects. Make sure to include a link of the listings back to your site.
Tips - offer some help tips like simple projects that will boost curb appeal, keep your drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to contact you for some reason being a free home value consultation, comment on your newsletter, in order to watch a video on your website.

Effective value

This newsletter is from you but it isn't in regards to you. It should be:

Informative, something your readers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as you were speaking directly to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!