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Tips for Real Estate Marketing Newsletters


lee honish - What are you doing on your real estate beat? Do you make a note of it? Great! It's another really good idea for your newsletter.

leehonish - A genuine estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce yourself to future clients. But for your newsletters to become valuable marketing tool, they need to serve a purpose for the readership. Let's look at some strategies for your newsletter.

Supporting your advertising campaign

honish - Real estate marketing specialists advise that you have a clear technique for your newsletter advertising campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that may impress readers using their physical presence. They may be shared with others, left in waiting rooms, and given out at client meetings. They're also expensive to produce.
Email newsletters are less expensive and less formal. Many people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that is engaging to your readership. However, if writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - write about what interests your clients. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - include the latest data on interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that might be of interest to your prospects. Be sure to include a link with the listings back to your website.
Tips - offer outside assistance tips like simple projects that can boost curb appeal, keep your drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action needs to be included to invite readers to make contact with you for some reason just like a free home value consultation, comment on your newsletter, or to watch a video in your website.

Effective value

This newsletter is from you but it isn't about yourself. It should be:

Informative, something your potential customers will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!