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Tips for Real Estate Marketing Newsletters


leehonish - What is happening on your real estate beat? Do you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - A real estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. But also for your newsletters to be a valuable marketing tool, they have to serve a purpose to your readership. Let's look at some strategies for your newsletter.

Supporting your advertising campaign

leehonish - Real estate marketing specialists recommend that you have a clear technique of your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that can impress readers using their physical presence. They may be shared with others, left in waiting rooms, and given out at client meetings. They also are expensive to produce.
Email newsletters are less expensive and less formal. Many people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this particular format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that is engaging to your readership. However, if writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - write about what interests your customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - range from the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that might be of interest to your prospects. Be sure to include a link of the listings back to your website.
Tips - offer some assistance tips like simple projects that can boost curb appeal, maintain the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action needs to be included to invite readers to make contact with you for some reason just like a free home value consultation, touch upon your newsletter, or to watch a video on your website.

Effective value

This newsletter is from you but it isn't about you. It should be:

Informative, something the future prospect will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, just like you were speaking directly to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!