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Tips for Real Estate Marketing Newsletters


honish - What are you doing on your real estate beat? Do you make a note of it? Great! It's another excellent idea for your newsletter.

honish - An actual estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce yourself to future clients. However for your newsletters to be a valuable marketing tool, they need to serve a purpose for the readership. Let's look at some methods for your newsletter.

Supporting your advertising campaign

leehonish - Real estate marketing specialists recommend that you have a clear technique for your newsletter advertising campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters really are a tangible item that may impress readers making use of their physical presence. They may be shared with others, left in waiting rooms, and offered at client meetings. They also are expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however you should consider what clients will best be served with this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content which is engaging to your readership. But when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - write about what interests customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - include the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that could be of interest to your prospects. Be sure to include a link of the listings back to your site.
Tips - offer some help tips like simple projects that can boost curb appeal, keep your drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action should be included to invite readers to contact you for some reason like a free home value consultation, discuss your newsletter, or to watch a video on your website.

Effective value

This newsletter comes from you but it isn't about yourself. It should be:

Informative, something the future prospect will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as you were speaking directly to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!