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Tips for Real Estate Marketing Newsletters


lee honish - What's happening on your real estate beat? Have you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - An actual estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce you to ultimately future clients. But also for your newsletters to become a valuable marketing tool, they must serve a purpose for your readership. Let's look at some techniques for your newsletter.

Supporting your marketing strategy

lee honish - Real estate marketing specialists suggest that you have a clear technique of your newsletter marketing campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters certainly are a tangible item that may impress readers using their physical presence. They could be shared with others, left in waiting rooms, and given out at client meetings. They also are expensive to produce.
Email newsletters are cheaper and less formal. Many individuals disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however you should consider what clients will best be served with this particular format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content which is engaging to your readership. However when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - come up with what interests customers. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - range from the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - add a few listings that would be of interest to your prospects. Make sure to include a link from the listings back to your site.
Tips - offer some assistance tips like simple projects that will boost curb appeal, keep the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to make contact with you for some reason like a free home value consultation, discuss your newsletter, or watch a video on your own website.

Effective value

This newsletter is from you but it isn't about yourself. It should be:

Informative, something the future prospect will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!