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Tips for Real Estate Marketing Newsletters


leehonish - What is happening on your real estate beat? Do you make a note of it? Great! It's another really good idea for your newsletter.

honish - An actual estate marketing newsletter is a chance for you to be in regular contact with past and current clients, and introduce you to ultimately future clients. But also for your newsletters to be a valuable marketing tool, they must serve a purpose for the readership. Let's look at some techniques for your newsletter.

Supporting your marketing strategy

honish - Real estate marketing specialists suggest that you have a clear strategy for your newsletter marketing campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters are a tangible item that can impress readers using their physical presence. They could be shared with others, left in waiting rooms, and offered at client meetings. They are also expensive to produce.
Email newsletters are cheaper and less formal. Many individuals disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however, you should consider what clients will best be served using this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that's engaging to your readership. However, if writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - write about what interests customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - are the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that might be of interest to your prospects. Be sure to include a link with the listings back to your website.
Tips - offer outside assistance tips like simple projects that may boost curb appeal, maintain the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action should be included to invite readers to make contact with you for some reason being a free home value consultation, comment on your newsletter, in order to watch a video on your own website.

Effective value

This newsletter comes from you but it isn't in regards to you. It should be:

Informative, something your potential customers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as if you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!