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Tips for Real Estate Marketing Newsletters


lee honish - What are you doing on your real estate beat? Do you make a note of it? Great! It's another really good idea for your newsletter.

lee honish - An actual estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce yourself to future clients. But also for your newsletters to be a valuable marketing tool, they must serve a purpose for the readership. Let's look at some methods for your newsletter.

Supporting your marketing strategy

honish - Real estate marketing specialists recommend that you have a clear technique for your newsletter marketing strategy before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters are a tangible item that can impress readers making use of their physical presence. They could be shared with others, left in waiting rooms, and given out at client meetings. They also are expensive to produce.
Email newsletters are less costly and less formal. Lots of people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however you should consider what clients will best be served with this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that's engaging to your readership. However, if writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - write about what interests customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - are the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that might be of interest to your prospects. Make sure you include a link of the listings back to your internet site.
Tips - offer some assistance tips like simple projects that can boost curb appeal, keep your drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action should be included to invite readers to get hold of you for some reason just like a free home value consultation, touch upon your newsletter, or to watch a video on your own website.

Effective value

This newsletter comes from you but it isn't about yourself. It should be:

Informative, something the future prospect will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!