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Tips for Real Estate Marketing Newsletters


lee honish - What are you doing on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.

lee honish - A genuine estate marketing newsletter is a chance for you to be in regular contact with past and current clients, and introduce you to ultimately future clients. But also for your newsletters to become a valuable marketing tool, they have to serve a purpose to your readership. Let's look at some techniques for your newsletter.

Supporting your marketing strategy

leehonish - Real estate marketing specialists advise that you have a clear strategy for your newsletter marketing strategy before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters are a tangible item that may impress readers using their physical presence. They can be shared with others, left in waiting rooms, and provided at client meetings. They're also expensive to produce.
Email newsletters are less expensive and less formal. Many people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that's engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - write about what interests your clients. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - are the latest data on interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that might be of interest to your prospects. Make sure to include a link with the listings back to your internet site.
Tips - offer some assistance tips like simple projects that will boost curb appeal, keep your drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action needs to be included to invite readers to make contact with you for some reason just like a free home value consultation, discuss your newsletter, or watch a video on your website.

Effective value

This newsletter originates from you but it isn't about yourself. It should be:

Informative, something your potential customers will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, just like you were speaking directly to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!