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Tips for Real Estate Marketing Newsletters


lee honish - What are you doing on your real estate beat? Did you make a note of it? Great! It's work well . idea for your newsletter.

leehonish - An actual estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce you to ultimately future clients. However for your newsletters to be a valuable marketing tool, they need to serve a purpose for your readership. Let's look at some techniques for your newsletter.

Supporting your marketing campaign

lee honish - Real estate marketing specialists recommend that you have a clear technique of your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that may impress readers using their physical presence. They can be shared with others, left in waiting rooms, and given out at client meetings. They also are expensive to produce.
Email newsletters are less costly and less formal. Many individuals disregard email newsletters which are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that's engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - write about what interests your customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - are the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - add a few listings that would be of interest to your prospects. Be sure to include a link of the listings back to your site.
Tips - offer some help tips like simple projects that can boost curb appeal, keep your drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action should be included to invite readers to get hold of you for some reason being a free home value consultation, comment on your newsletter, or watch a video in your website.

Effective value

This newsletter comes from you but it isn't about yourself. It should be:

Informative, something the future prospect will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, just like you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!