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Tips for Real Estate Marketing Newsletters


leehonish - What's happening on your real estate beat? Have you make a note of it? Great! It's work well . idea for your newsletter.

leehonish - A genuine estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce yourself to future clients. But for your newsletters to become valuable marketing tool, they have to serve a purpose for your readership. Let's look at some strategies for your newsletter.

Supporting your advertising campaign

lee honish - Real estate marketing specialists recommend that you have a clear technique of your newsletter marketing strategy before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters are a tangible item that may impress readers with their physical presence. They may be shared with others, left in waiting rooms, and given out at client meetings. They're also expensive to produce.
Email newsletters are less expensive and less formal. Many people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content which is engaging to your readership. However, if writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - come up with what interests your customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - include the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that could be of interest to your prospects. Be sure to include a link from the listings back to your website.
Tips - offer outside assistance tips like simple projects that may boost curb appeal, keep the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to get hold of you for some reason like a free home value consultation, discuss your newsletter, in order to watch a video in your website.

Effective value

This newsletter comes from you but it isn't about you. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, just like you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!