Kris526Geraldine929

De BISAWiki

Tips for Real Estate Marketing Newsletters


lee honish - What are you doing on your real estate beat? Do you make a note of it? Great! It's work well . idea for your newsletter.

honish - A real estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce yourself to future clients. But also for your newsletters to become valuable marketing tool, they have to serve a purpose for the readership. Let's look at some techniques for your newsletter.

Supporting your marketing strategy

honish - Real estate marketing specialists suggest that you have a clear strategy for your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters really are a tangible item that will impress readers using their physical presence. They could be shared with others, left in waiting rooms, and offered at client meetings. They also are expensive to produce.
Email newsletters are less costly and less formal. Many people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however you should consider what clients will best be served with this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that's engaging to your readership. However when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - write about what interests your clients. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - are the latest data on interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that would be of interest to your prospects. Make sure to include a link of the listings back to your site.
Tips - offer some help tips like simple projects that may boost curb appeal, keep the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action ought to be included to invite readers to contact you for some reason like a free home value consultation, discuss your newsletter, in order to watch a video on your website.

Effective value

This newsletter comes from you but it isn't about yourself. It should be:

Informative, something your readers will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as if you were speaking directly to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!