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Tips for Real Estate Marketing Newsletters


lee honish - What are you doing on your real estate beat? Do you make a note of it? Great! It's another excellent idea for your newsletter.

lee honish - An actual estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce yourself to future clients. But also for your newsletters to become a valuable marketing tool, they need to serve a purpose to your readership. Let's look at some methods for your newsletter.

Supporting your marketing campaign

leehonish - Real estate marketing specialists advise that you have a clear strategy for your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters certainly are a tangible item that will impress readers using their physical presence. They could be shared with others, left in waiting rooms, and provided at client meetings. They also are expensive to produce.
Email newsletters are less costly and less formal. Lots of people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that is engaging to your readership. But when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - talk about what interests your clients. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - include the latest data on interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that would be of interest to your prospects. Be sure to include a link of the listings back to your internet site.
Tips - offer some assistance tips like simple projects that will boost curb appeal, maintain the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action ought to be included to invite readers to contact you for some reason being a free home value consultation, touch upon your newsletter, in order to watch a video in your website.

Effective value

This newsletter comes from you but it isn't about yourself. It should be:

Informative, something the future prospect will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, just like you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!