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1st, the jargon. Back link: this is where a web site links to your internet site i.e. Internet site X has a link pointing to your site, so your web site has a back link from Internet site X One particular-way link: exactly where only site X links to your web site, but your web site does NOT link to internet site X Reciprocal link: where two web sites have swapped links so they each link to each other Anchor text: the text/description that is associated with your link on the back link web site. Page rank: Googles proprietary system for assigning a worth from 1-ten where 10 is very best to the combined quantity and the good quality of back links pointing to your site. Often abbreviated to PR Search Engine Results Page SERP: we use the terms SERPs to refer to the search engine results page, and the position of a web site on it. So if a website has a SERP of three, it means for a distinct keyword search it appears on page three of the results. Note that some people use SERP to refer to the position on the page, so that a SERP of 3 may also mean the internet site appears at #three on the very first page. Check you page rank and backlinks now! Speedy and straightforward Page rank checking at what does it all mean? In the on the web advertising and marketing world, Page Rank indicates a lot. Rising a websites PR is one particular of the main foci of on the internet marketing. The aim is to get as high a PR as possible for your site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the good quality of the internet site linking to your internet site. How does it do this? By measuring, amongst other issues, that sites PR. There is also evidence that the degree of relatedness of content is also essential. If you website is an e.g. Actual estate internet site, then a back link from a internet site dealing in scuba gear might not be worth significantly to you. But back links from internet sites that have great PR and are associated to you e.g. by sector or by region/place are properly worth pursuing. By growing the number and good quality of links pointing to your web site, over time you will improve your PR. Note also that a lot of other engines also use back links as element of their SERP algorithm. Some may possibly not be as sophisticated as Google, but many measure the number of back links in their index and use this as element of how they rank your website below a distinct search. You can check your back links and page rank at how do I enhance my Page Rank? Firstly, make certain your website has very good top quality content material. Make other websites and their owners want to link to you. If you think you know any thing, you will likely desire to study about search engine optimization link building. Then get out on the web and commence producing propositions to other internet site owners in associated fields. Ideally, you will get links from websites that have a higher Page Rank than yours, but this isnt always feasible. To read more, consider peeping at: backlink builder software. What you should appear for are internet sites that: Have great content Are related or associated to your internet site Have some Page Rank currently i.e. Get supplementary info on the affiliated site - Click here: premium link building. not brand new Also, older domains could do much better than newer domains Some of the do nots. Be wary of FFA Totally free For All internet sites frequently these do you no very good and can really do you harm as they tend to be viewed as spam web sites by some engines. Do not spam your anchor text make it related and dont overload it with keywords or repetitions. Vary your anchor text. Use diverse variations or re-writes of anchor text on various web sites. Make sure the page exactly where your link will be placed has been indexed by the search engines. If it has not been indexed or cant be for whatever cause then you wont get any benefit from it. Make positive that the pages you spot links on have limits to the number of links listed. Single figures are perfect, but not always attainable..