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Tips for Real Estate Marketing Newsletters


honish - What's happening on your real estate beat? Have you make a note of it? Great! It's another excellent idea for your newsletter.

lee honish - An actual estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce yourself to future clients. However for your newsletters to become a valuable marketing tool, they have to serve a purpose for the readership. Let's look at some methods for your newsletter.

Supporting your advertising campaign

lee honish - Real estate marketing specialists recommend that you have a clear technique for your newsletter marketing strategy before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters certainly are a tangible item that may impress readers using their physical presence. They may be shared with others, left in waiting rooms, and provided at client meetings. They're also expensive to produce.
Email newsletters are less costly and less formal. Lots of people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that is engaging to your readership. But when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - talk about what interests your clients. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - are the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - add a few listings that might be of interest to your prospects. Be sure to include a link with the listings back to your internet site.
Tips - offer some help tips like simple projects that will boost curb appeal, keep your drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action should be included to invite readers to make contact with you for some reason like a free home value consultation, touch upon your newsletter, or watch a video in your website.

Effective value

This newsletter originates from you but it isn't in regards to you. It should be:

Informative, something your readers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!