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Tips for Real Estate Marketing Newsletters


leehonish - What is happening on your real estate beat? Do you make a note of it? Great! It's another really good idea for your newsletter.

honish - An actual estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce yourself to future clients. But for your newsletters to be a valuable marketing tool, they must serve a purpose for your readership. Let's look at some strategies for your newsletter.

Supporting your marketing strategy

lee honish - Real estate marketing specialists suggest that you have a clear technique for your newsletter marketing strategy before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that may impress readers with their physical presence. They could be shared with others, left in waiting rooms, and provided at client meetings. They are also expensive to produce.
Email newsletters are less costly and less formal. Many individuals disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however you should consider what clients will best be served with this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that is engaging to your readership. However, if writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - talk about what interests customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - range from the latest data on interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that might be of interest to your prospects. Make sure to include a link with the listings back to your site.
Tips - offer some assistance tips like simple projects that may boost curb appeal, maintain the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action ought to be included to invite readers to contact you for some reason like a free home value consultation, comment on your newsletter, in order to watch a video on your website.

Effective value

This newsletter is from you but it isn't in regards to you. It should be:

Informative, something the future prospect will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!