Jen247
De BISAWiki
iHerb Rewards - How to Turn Bad Into Good When An excessive amount of Competition Among Participants Gets hotter
iherb coupon code - iHerb Rewards is iHerb.com's equivalent of a Loyalty Program. A Loyalty Program is s strategy by retailers, both offline and online, to induce customers to carry on returning, not to mention, buy more.
I am a self-confessed raw food fanatic. But eating "raw" on a regular basis may not be realistic. So, I order my raw food "condensed" from natural health shops. I discovered that purchasing them on the internet is cheaper, and much more convenient, when you purchase them offline, since they offer deeply-discounted products.
(Meaning, if a pound of Spirulina sells $10 at Walmart, GNC,or Walgreens, you should buy the same, or their equivalent at $5-$7 depending on which online store got the better deal from the manufacturer.)
One the businesses I frequent is iHerb.com. In 2009, they created their very own Loyalty Program. Each buyer gets his own "iHerb Referral Code", any by it, the Buyer receives a slew of benefits including instant cash discounts, added check-out discounts with respect to the amount purchased, free freight given a particular level of purchase.
One benefit that got unnoticed by regular buyers will be the advantage of getting commissions across a certain variety of levels once they give or promote their iHerb codes.
It ranged from the high of 4% to some low of 1% on the life of the consumer.
The normal member shrugged the lowly commissions. Saying "Ooh shucks... 4%? 1%?... forget it!"
However the entrepreneurial segment, containing the 5% "usual suspects" did not.
2 yrs later, when iHerb began publishing their top 20 "earners", the rush to advertise their very own iHerb codes, from your ranks of the unsophisticated marketers, began.
That is the first Bad.
An excessive amount of competition. When there's competition from amongst first-time marketers, some unhealthy tactics became available.
Such as this one.
When the company promoted a "products review" contest with really hefty prizes (say, $10,000 for your beginning, and $100 towards the 100th place), some "No-bombing" surfaced.
It is because the product review is judged from the variety of "No" and "Yes" votes. The more Yes votes, the harder chances that product reviewer will win. And also the more No votes? You get the drift.
The practice got so bad how the Company was not able to disregard the complaints about this anymore. Their solution? Throw out the "No" button, and simply leave the "Yes" button!
Touche! That has been the very first Good.
The next Bad.
The products review section of the company site started to seem like a circus since the majority of the product reviews that came out lately gave more prominence for their iHerb referral codes than the actual overview of the product!
It's very laughable while you're reading such blurbs as 'Use this to get $10-Off A Purchase'! -- within the Headline Title from the Product Review!
The organization itself noticed this ugly development. They delivered a circulate that all reviews containing an iHerb referral code anywhere in the content of the product review "shall be removed" by way of a certain date.
