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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for the way Stuff Works, cites "poor marketing plan" as one of the 10 common difficulties for new businesses. He indicates that a good marketing strategy is essential in informing people concerning your products and determining critical regions of your small business, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper budgeting and planning usually means you might be failing to get by far the most "bang for your buck."

marketing games - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending would go to this platform. You can compare this, for example, with print media, which only gets 5% of US media consumption time but receives a disproportionate 19% of ad spending. internet, mobile and Together ads may have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, specifically for local businesses. Borrell and Associated projects that "By 2016, 88% of all local internet advertising could be shipped to a mobile phone, amounting to a lot more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of individuals in the US utilize a smartphone, and this number can only increase. A whopping 92% of smartphone users search online daily, three percent more than with regular computers, and 98% achieve this weekly. Sixty-eight percent used a search engine for product search, 58% sought out restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users carry out a local browse their phone at least one time a week, with 25% of those performing it daily.