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Tips for Real Estate Marketing Newsletters


honish - What's happening on your real estate beat? Do you make a note of it? Great! It's work well . idea for your newsletter.

honish - A genuine estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce yourself to future clients. But for your newsletters to become a valuable marketing tool, they have to serve a purpose to your readership. Let's look at some techniques for your newsletter.

Supporting your advertising campaign

leehonish - Real estate marketing specialists recommend that you have a clear technique for your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that will impress readers with their physical presence. They can be shared with others, left in waiting rooms, and offered at client meetings. They're also expensive to produce.
Email newsletters are cheaper and less formal. Many individuals disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content which is engaging to your readership. But when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - talk about what interests customers. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - are the latest data on interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that could be of interest to your prospects. Make sure you include a link with the listings back to your site.
Tips - offer some help tips like simple projects that may boost curb appeal, keep your drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action should be included to invite readers to make contact with you for some reason like a free home value consultation, discuss your newsletter, or to watch a video in your website.

Effective value

This newsletter comes from you but it isn't in regards to you. It should be:

Informative, something your readers will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as you were speaking straight to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!