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Tips for Real Estate Marketing Newsletters


leehonish - What is happening on your real estate beat? Have you make a note of it? Great! It's another excellent idea for your newsletter.

lee honish - A real estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce you to ultimately future clients. But for your newsletters to become valuable marketing tool, they have to serve a purpose for the readership. Let's look at some strategies for your newsletter.

Supporting your advertising campaign

leehonish - Real estate marketing specialists recommend that you have a clear strategy for your newsletter advertising campaign before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters certainly are a tangible item that will impress readers using their physical presence. They may be shared with others, left in waiting rooms, and provided at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Many individuals disregard email newsletters which are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content which is engaging to your readership. However when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - talk about what interests your clients. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - include the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that might be of interest to your prospects. Be sure to include a link of the listings back to your website.
Tips - offer some assistance tips like simple projects that will boost curb appeal, maintain the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to make contact with you for some reason being a free home value consultation, touch upon your newsletter, or watch a video on your own website.

Effective value

This newsletter comes from you but it isn't in regards to you. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!