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Tips for Real Estate Marketing Newsletters


leehonish - What are you doing on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - A genuine estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce you to ultimately future clients. However for your newsletters to become a valuable marketing tool, they must serve a purpose for your readership. Let's look at some strategies for your newsletter.

Supporting your advertising campaign

leehonish - Real estate marketing specialists suggest that you have a clear technique of your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that may impress readers using their physical presence. They can be shared with others, left in waiting rooms, and offered at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that is engaging to your readership. However when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - come up with what interests your customers. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - include the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that would be of interest to your prospects. Make sure you include a link of the listings back to your site.
Tips - offer outside assistance tips like simple projects that may boost curb appeal, maintain the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action ought to be included to invite readers to contact you for some reason being a free home value consultation, discuss your newsletter, in order to watch a video in your website.

Effective value

This newsletter comes from you but it isn't in regards to you. It should be:

Informative, something your readers will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as you were speaking directly to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!