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Tips for Real Estate Marketing Newsletters


honish - What's happening on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.

honish - An actual estate marketing newsletter is a chance for you to be in regular contact with past and current clients, and introduce yourself to future clients. But also for your newsletters to become a valuable marketing tool, they need to serve a purpose to your readership. Let's look at some strategies for your newsletter.

Supporting your marketing campaign

lee honish - Real estate marketing specialists recommend that you have a clear technique of your newsletter marketing strategy before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters are a tangible item that can impress readers using their physical presence. They may be shared with others, left in waiting rooms, and provided at client meetings. They also are expensive to produce.
Email newsletters are cheaper and less formal. Many people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this particular format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that is engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - come up with what interests your clients. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - include the latest data on interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that would be of interest to your prospects. Be sure to include a link of the listings back to your website.
Tips - offer outside assistance tips like simple projects that can boost curb appeal, keep your drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action ought to be included to invite readers to get hold of you for some reason like a free home value consultation, comment on your newsletter, or to watch a video on your website.

Effective value

This newsletter originates from you but it isn't in regards to you. It should be:

Informative, something your potential customers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, just like you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!