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Tips for Real Estate Marketing Newsletters


leehonish - What is happening on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - A genuine estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce yourself to future clients. But for your newsletters to become valuable marketing tool, they need to serve a purpose for the readership. Let's look at some methods for your newsletter.

Supporting your advertising campaign

leehonish - Real estate marketing specialists recommend that you have a clear technique of your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that can impress readers making use of their physical presence. They could be shared with others, left in waiting rooms, and given out at client meetings. They also are expensive to produce.
Email newsletters are less expensive and less formal. Many individuals disregard email newsletters that are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that is engaging to your readership. But when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - come up with what interests your clients. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - range from the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that might be of interest to your prospects. Be sure to include a link from the listings back to your internet site.
Tips - offer some help tips like simple projects that can boost curb appeal, keep the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action should be included to invite readers to get hold of you for some reason being a free home value consultation, comment on your newsletter, or watch a video in your website.

Effective value

This newsletter is from you but it isn't about you. It should be:

Informative, something your readers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, just like you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!