May57
De BISAWiki
iHerb Rewards - How to Turn Bad Into Good When An excessive amount of Competition Among Participants Warms up
iherb coupon code - iHerb Rewards is iHerb.com's equivalent of a Loyalty Program. A Loyalty Program is s strategy by retailers, both offline and online, to induce people to keep on finding its way back, not to mention, buy some more.
I am a self-confessed raw food fanatic. But eating "raw" constantly may not be realistic. So, I purchase my raw food "condensed" from natural health shops. I discovered that buying them on the internet is cheaper, plus more convenient, by buying them offline, because they offer deeply-discounted products.
(Meaning, in case a pound of Spirulina sells $10 at Walmart, GNC,or Walgreens, you can purchase exactly the same, or their equivalent at $5-$7 according to which online store got the greater deal in the manufacturer.)
One spending budget I frequent is iHerb.com. In 2009, they created their own Loyalty Program. Each buyer gets his own "iHerb Referral Code", any by using it, the Buyer turns into a slew of advantages ranging from instant cash discounts, added check-out discounts depending on the amount purchased, free delivery given a specific degree of purchase.
One benefit that got unnoticed by regular buyers may be the advantage of getting sales commissions across a specific number of levels when they give or promote their iHerb codes.
It ranged from the high of 4% to some low of 1% on the life of the consumer.
The ordinary member shrugged the lowly commissions. Saying "Ooh shucks... 4%? 1%?... no way!"
But the entrepreneurial segment, including the 5% "usual suspects" failed to.
2 yrs later, when iHerb began publishing their top 20 "earners", the rush to promote their very own iHerb codes, from the ranks of the unsophisticated marketers, began.
That's the first Bad.
An excessive amount of competition. And when there's competition from amongst first-time marketers, some unhealthy tactics arrived on the scene.
Exactly like it.
If the company promoted a "products review" contest with really hefty prizes (say, $10,000 for that to begin with, and $100 towards the 100th place), some "No-bombing" surfaced.
It is because the item review is judged by the variety of "No" and "Yes" votes. The harder Yes votes, the greater chances that product reviewer will win. And the more No votes? You get the drift.
The practice got so bad the Company had not been capable of ignore the complaints about it anymore. Their solution? Get rid of the "No" button, and merely leave the "Yes" button!
Touche! That was the First Good.
The 2nd Bad.
These products review area of the company site begun to look like a circus since the majority of the product critiques that became available lately gave more prominence to their iHerb referral codes compared to the actual overview of the merchandise!
It is so laughable when you read such blurbs as 'Use this to get $10-Off A Purchase'! -- in the Headline Title from the Product Review!
The organization itself noticed this ugly development. They sent out a circulate that all reviews containing an iHerb referral code anywhere in the content from the product review "shall be removed" with a certain date.
