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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for the way Stuff Works, cites "poor marketing plan" as one of the 10 common trouble for new businesses. He points out that a good online marketing strategy is essential in informing people regarding your products and determining critical regions of your company, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you happen to be not receiving by far the most "bang for your buck."

gamification in marketing - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues on to cite statistics showing that although people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes to this platform. You are able to compare this, for instance, with print media, which only gets 5% individuals media consumption time but turns into a disproportionate 19% of ad spending. mobile, Together and internet ads might have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, especially for local business owners. Borrell and Associated projects that "By 2016, 88% of local online advertising will be sent to a mobile device, amounting to more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of individuals in the united states use a smartphone, and this number are only able to increase. A whopping 92% of smartphone users search online daily, three % higher than with regular computers, and 98% achieve this weekly. Sixty-eight percent used an internet search engine for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users conduct a local explore their phone at least one time every week, with 25% of those doing it daily.