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iHerb Rewards - How you can Turn Bad Into Good When An excessive amount of Competition Among Participants Warms up
iherb coupon code - iHerb Rewards is iHerb.com's equal of a Loyalty Program. A Loyalty Program is s strategy by retailers, both online and offline, to induce customers to carry on returning, and of course, buy some more.
I am a self-confessed raw food fanatic. But eating "raw" on a regular basis may not be realistic. So, I buy my raw food "condensed" from natural health shops. I came across that buying them on the web is cheaper, plus more convenient, when you purchase them offline, simply because they offer deeply-discounted products.
(Meaning, in case a pound of Spirulina sells $10 at Walmart, GNC,or Walgreens, you can purchase exactly the same, or their equivalent at $5-$7 depending on which online shop got the better deal from your manufacturer.)
One the businesses I frequent is iHerb.com. In '09, they created their own Loyalty Program. Each buyer gets their own "iHerb Referral Code", any by using it, the purchaser turns into a slew of advantages including instant cash discounts, added check-out discounts depending on the amount purchased, free freight given a certain level of purchase.
One benefit that got unnoticed by regular buyers may be the benefit of getting sales commissions across a certain variety of levels when they give or promote their iHerb codes.
It ranged from the high of 4% to some low of 1% on the life of the client.
The standard member shrugged the lowly commissions. Saying "Ooh shucks... 4%? 1%?... no way!"
But the entrepreneurial segment, including the 5% "usual suspects" did not.
Two years later, when iHerb began publishing their top 20 "earners", the rush to promote their own iHerb codes, from the ranks with the unsophisticated marketers, began.
That's the first Bad.
A lot of competition. And when there's competition from amongst first-time marketers, some unhealthy tactics came out.
Such as this one.
When the company promoted a "products review" contest with really hefty prizes (say, $10,000 for your first place, and $100 towards the 100th place), some "No-bombing" surfaced.
This is because the product review is judged from the quantity of "No" and "Yes" votes. The harder Yes votes, the more chances that product reviewer will win. And the more No votes? You get the drift.
The practice got so bad that the Company was not capable of disregard the complaints regarding it anymore. Their solution? Throw out the "No" button, and just leave the "Yes" button!
Touche! That was the initial Good.
The 2nd Bad.
The merchandise review area of the company site begun to seem like a circus because the majority of the product critiques that came out lately gave more prominence to their iHerb referral codes compared to actual review of the item!
It's so laughable while you're reading such blurbs as 'Use this to acquire $10-Off The first Purchase'! -- within the Headline Title from the Product Review!
The business itself noticed this ugly development. They sent a circulate that most reviews containing an iHerb referral code anywhere in the content from the product review "shall be removed" by a certain date.
