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Tips for Real Estate Marketing Newsletters


honish - What are you doing on your real estate beat? Did you make a note of it? Great! It's another really good idea for your newsletter.

leehonish - An actual estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce you to ultimately future clients. But for your newsletters to become valuable marketing tool, they have to serve a purpose to your readership. Let's look at some methods for your newsletter.

Supporting your marketing strategy

honish - Real estate marketing specialists advise that you have a clear technique of your newsletter advertising campaign before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that may impress readers using their physical presence. They could be shared with others, left in waiting rooms, and offered at client meetings. They're also expensive to produce.
Email newsletters are cheaper and less formal. Lots of people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that's engaging to your readership. However when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - talk about what interests customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - include the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that might be of interest to your prospects. Be sure to include a link from the listings back to your website.
Tips - offer some help tips like simple projects that will boost curb appeal, keep the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action ought to be included to invite readers to contact you for some reason just like a free home value consultation, touch upon your newsletter, or to watch a video on your website.

Effective value

This newsletter comes from you but it isn't in regards to you. It should be:

Informative, something the future prospect will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as if you were speaking straight to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!