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Tips for Real Estate Marketing Newsletters


leehonish - What's happening on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.

leehonish - An actual estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce you to ultimately future clients. But for your newsletters to be a valuable marketing tool, they must serve a purpose for the readership. Let's look at some methods for your newsletter.

Supporting your marketing campaign

honish - Real estate marketing specialists recommend that you have a clear strategy for your newsletter advertising campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that may impress readers with their physical presence. They may be shared with others, left in waiting rooms, and given out at client meetings. They're also expensive to produce.
Email newsletters are cheaper and less formal. Many individuals disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however you should consider what clients will best be served with this particular format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that is engaging to your readership. But when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - talk about what interests customers. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - are the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - include a few listings that could be of interest to your prospects. Make sure you include a link with the listings back to your website.
Tips - offer outside assistance tips like simple projects that can boost curb appeal, maintain the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to make contact with you for some reason like a free home value consultation, comment on your newsletter, or to watch a video on your own website.

Effective value

This newsletter is from you but it isn't about yourself. It should be:

Informative, something your potential customers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as if you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!